Two thirds of consumers spend more money in venues with Wi-Fi

man zoekt vrouw in Tilburg Two thirds of consumers spend more money in venues with Wi-Fi

sito incontri italia 63 per cent of consumers are more likely to spend additional money in a venue that offers Wi-Fi, a new survey has found.

annunci girls imola The research, conducted by cloud networking firm Purple WiFi, also found that over three quarters (77 per cent) of consumers were more likely to go to a location with free Wi-Fi, with half (48 per cent) using public Wi-Fi at least once a week.

incontri per convivenza The results highlight a possible demand for in-store Wi-Fi connectivity among consumers, as the Wi-Fi market prepares to rocket from a value of $40 billion (£23.5bn) in 2013 to $93 billion (£54.6bn) by 2018.

bacheca incontri rho However, Purple WiFi’s finding also indiciate that stores that opt to offer free Wi-Fi to visitors should also make sure they clearly explain how to get online.

66 per cent of people surveyed said that they were often confused about how to get online, with over half (54 per cent) believing they are automatically connected in a venue that offers Wi-Fi, seven per cent thinking they have to switch off and on again to connect and five per cent having no idea at all about how to connect.

Read more by Matthew Jarvis

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